All great corporations create lasting, meaningful relationships with their stakeholders: shareholders, employees, suppliers, consumers and the communities in which they conduct their business. – Tony Peyton
Today, Corporate Social Responsibility (CSR) is more important than ever before. Businesses in every industry are being challenged to create a positive social, environmental, and economic impact in the countries in which they operate.
An effective CSR program can enhance a company's reputation, build brand loyalty, and serve as a compelling competitive differentiator.
The tourism industry, with its size, prominence, and global reach, is uniquely positioned to capitalize on the business benefits of a CSR program. Likewise, it is uniquely positioned to be a powerful agent for change in addressing issues that negatively affect local communities.
Increasingly, tourists want to support these efforts. A recent survey* found that a full one-third of the travel-active households polled make their vacation choices based on environmental and humanitarian performance.
The deleterious effects of stray dog and cat overpopulation - on public health, on environmental quality, on business, and on image - devalue destination communities and diminish the vacation experience around the globe.
Click here for CANDi's Corporate Partnership brochure.
* A 2009 survey of 20,000 respondents presented at Corporate Social Responsibility Day at the International Tourism Convention in Berlin